... 2024 Emerald Publishing Limited Licensed re-use rights only Digital platforms E-commerce Internationalisation Systematic literature review Content analysis Digital technologies have significantly impacted the global economy and international business (IB) (Cusumano et al...

... 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only International luxury strategy Brand personality E-commerce Social media Self-brand connection Modernity Digital channels are important for global brand strategy (Wang and He...

... in small companies (Hamill, 1997 ; Poon and Swatman, 1997) as early as 30 years ago. New technological solutions for e-commerce enabled the exploitation of cheaper marketing opportunities across the world (Knight and Cavusgil, 2004 ; Oviatt and McDougall, 1997), thereby enabling manufacturing firms...

... of the law. E‐commerce adds a greater level of complexity to the matrix of international business law, raising issues such as what constitutes a contract in cyberspace, international tax harmonization and tax collection for online transactions, intellectual property protection, disparagement and defamation...