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Keywords: Emerging market SMEs
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1223–1249.
Published: 08 September 2025
... and upper echelon attributes as moderators. Emerging market SMEs Digital marketing capabilities CMO Marketing experience of TMT International market performance International experience of TMT International marketing agility DMCs refer to “a firm’s ability to use digital technology...
