... activities is very low. Upon being educated about it, however, consumers responded in a few different ways, which are showcased here. Originality/value We know very little about the social practices and consumer behaviour that influences the environmental outcome of digital actions. To the best...

... propensity to buy environmentally-friendly products, but do not show more favorable attitudes toward the environment than less-religious consumers. Research limitations/implications – The study relies on a convenience sample from Northern Mexico. Further, the study relies on self-reported measures...

... ; Straughan and Roberts, 1999). After all, consumers are unlikely to perform multiple environmental behaviors if they believe that their actions will have no effect on the state of the environment. Thus: H3. Individuals who have performed coaction will have greater perceived consumer...

... to be inconsistent and unstable. Rs’ inappropriate responses to environmental changes lead to weak performance. Unless in a protected environment (monopolistic or highly regulated), Rs do not survive. To prevail, they must choose and follow one of the other three strategies (Miles et al., 1978). H2e...

... found to be inaccurate if not outright fraudulent (Kangun and Polonsky, 1995; Lecky, 1993). Going “green” may require a change in corporate culture such that the environment has the same importance as other organizational objectives. If this is the case, environmental improvement through...

.... Assesses and compares the trade‐offs among product attributes that American and Dutch consumers are willing to make for the sake of the environment,across three product categories. Survey research was conducted that examined attitudes regarding environmental protection and consumer choice criteria. Results...