... on product-centered content and language to integrating broader values, such as responsibility, sustainability, humanity and ethics, which address the interests of diverse stakeholder groups in their international advertising campaigns. Research limitations/implications Our study offers a homogeneous...

...Sheshadri Chatterjee; Sumana Chaudhuri; Georgia Sakka; Apoorva Purpose The purpose of this paper is to discuss the evolution of the cross-disciplinary area of ethics and international marketing and to highlight the current and future scope of research in this area. Design/methodology/approach...

...David Cosgrave; Michele O'Dwyer Purpose This study explores the millennial perceptions of cause-related marketing (CRM) in international markets through the lens of an ethical continuum. Literature gaps exist in our understanding of cause-related marketing, ethics and millennials...

...Marylyn Carrigan; Patrick de Pelsmacker Purpose The current global recession is presenting new and difficult challenges for those customers wishing to consume sustainably and ethically, and the marketers who seek to provide the goods that allow them to do so. The purpose of this paper...

...Marylyn Carrigan; Svetla Marinova; Isabella Szmigin; Jonathan E. Schroeder; Janet L. Borgerson Purpose This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically...

...Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin; Patrick De Pelsmacker; Wim Janssens; Ellen Sterckx; Caroline Mielants Purpose This study aims to assesses the relative importance that Belgian consumers attach to different characteristics and marketing practices of ethically labelled coffee...

...Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin; William Low; Eileen Davenport Purpose This paper examines the ethics of marketing both fair trade products and the movement's message of change, as fair trade shifts from a distribution system that relied on alternative distribution channels...

...Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin; Janet K.M. Marta; Anusorn Singhapakdi Purpose The purpose of this study is to examine differences in the ethical decision‐making processes of Thai and American businesspeople, considering perceived moral intensity, corporate ethical values (CEV...

...Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin; Bettina Cornwell; Charles Chi Cui; Vince Mitchell; Bodo Schlegelmilch; Anis Dzulkiflee; Joseph Chan Purpose Previous studies have looked at how socio‐economic and political factors play a role in consumers' ethical positions, but few have...

...Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin; Marylyn Carrigan; Svetla Marinova; Isabelle Szmigin Purpose This paper is a general review contextualising the current debate on ethics and international marketing. The aim of the paper is to present an overview of historical and current trends...

...Jamal A. Al‐Khatib; Angela D'Auria Stanton; Mohammed Y.A. Rawwas Purpose The purpose of this study is to segment the consumer Gulf market based on actionable and strategy yielding marketing variables (i.e. ethical orientations, trust, opportunisms and Machiavellianism). Design/methodology...

...Janet K. Mullin Marta; Anusorn Singhapakdi; Ashraf Attia; Scott J. Vitell This study analyzes the marketing ethics decision‐making process of Middle‐Eastern marketers. In particular, it examines the relative influences of ethical perceptions, perceived importance of ethics, and age on ethical...

...Mohammed Y.A. Rawwas With business becoming more international, marketers need to understand the ethical beliefs of foreign consumers because of their effect on the outcomes of market expansion strategies. The ethical judgments of US consumers have been examined, but few studies have investigated...

...Anusorn Singhapakdi; Nicola Higgs‐Kleyn; C.P. Rao Compares the personal ethical ideologies of idealism and relativism of American marketers with their South African counterparts. The perceptions of ethical problems, ethical intentions, and coporate ethical values of the parties are also contrasted...

...Bodo Schlegelmilch A Review of Marketing Ethics: An International Perspective . UK : International Thomson Business   1998 . 468 pp , ISBN: 1‐86152‐191‐X   20.99/$29.95 paperback Ethics International marketing These are exciting times for marketing practitioners...

...Marion Wheeler Discusses the nature of the tourism product, the paradoxes which occur with its development and the role that ethics can play in the marketing of the tourism product. Green tourism is analysed as a response by the industry to ethical considerations – it being promoted as more...

...Anusorn Singhapakdi; Kumar C. Rallapalli; C.P. Rao; Scott J. Vitell Cultural differences in moral judgements are generally recognized by marketing ethicists. Attempts to investigate the issue of cross‐cultural ethical differences by comparing US marketers and Thai marketers with respect...

... to conflict solution. Conflicts related to professional quality standards, personal ethics, environment, clients and consumers were reported as most frequent and most serious. Almost half of the respondents claimed they would speak up in such cases. About one‐third of the respondents said they would probably...

...Graham Wood Examines the ethical problems within international purchasing and sales interactions. Bribery is identified as the major problem, though this is only true in North‐South trade, and ignores evidence of unethical practices in the interactions between purchasing and sales generally...

...Anusorn Singhapakdi; Scott J. Vitell; Orose Leelakulthanit Moral philosophers and marketing ethicists generally agree that variations in moral judgements exist between different cultures. Compares American marketers with Thai marketers with respect to their moral philoso‐phies, ethical perceptions...