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Keywords: Export market ambidexterity
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Journal Articles
The role of artificial intelligence capabilities in enhancing export performance: a study of ambidexterity and dynamic capabilities
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (4): 698–714.
Published: 03 June 2025
... Competitive intensity Environmental dynamism Export market ambidexterity Export performance International marketing capabilities The role of AI, specifically in emerging markets, has gained scholarly attention in the past. The intensity of AI adoption can enhance marketing performance by elevating...
