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Keywords: Foreign market entry
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (2-3): 386–411.
Published: 10 June 2025
...Jamshid Alinasab; Tatiana Khvatova; Francesco Caputo; Seid Mohammad Reza Mirahmadi Purpose This study develops an integrated framework to assist small firms in making foreign market entry decisions under uncertainty. By combining real options reasoning with effectual reasoning, the framework...
Includes: Supplementary data
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (1): 109–137.
Published: 13 February 2017
... 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Knowledge Telecommunications Europe Innovation process Collaborative cross-border innovation Foreign market entry International marketing strategy Multi-country innovation...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (2): 246–275.
Published: 11 April 2016
...Katharina Laufs; Michael Bembom; Christian Schwens Purpose – Using arguments from the upper echelons perspective this paper aims to examine the impact of CEO characteristics on small and medium-sized enterprises’ (SMEs’) equity foreign market entry mode choice and how these associations...
