Keywords: Foreign market entry
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
International Marketing Review (2025) 42 (2-3): 386–411.
Published: 10 June 2025
...Jamshid Alinasab; Tatiana Khvatova; Francesco Caputo; Seid Mohammad Reza Mirahmadi Purpose This study develops an integrated framework to assist small firms in making foreign market entry decisions under uncertainty. By combining real options reasoning with effectual reasoning, the framework...
Includes: Supplementary data
Journal Articles
International Marketing Review (2017) 34 (1): 109–137.
Published: 13 February 2017
... 09 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Knowledge Telecommunications Europe Innovation process Collaborative cross-border innovation Foreign market entry International marketing strategy Multi-country innovation...
Journal Articles

or Create an Account

Close subscription notice
Close access options