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Keywords: Formal institutional distance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1390–1416.
Published: 24 August 2022
... their perceived legitimacy, which in turn influences their export performance. Moreover, formal institutional distance strengthens the indirect effect of an international adaptation strategy on export performance via legitimacy, whereas informal institutional distance weakens this indirect effect. Originality...
