... France Cause-related marketing Millennials Hedonic Prevention Regulatory-focus approach The 2018 “Pink October” edition, a yearly cause-related campaign dedicated to breast cancer, focused on young women to enhance their awareness and their engagement in the cause. Firms have implemented...

... Republic, Spain, and France. Design/methodology/approach An experiment carried out in three European countries (Czech Republic, Spain, France) exposes young consumers to an experimental magazine containing an advertisement that shows either a woman's face or her topless body. Findings Nationality...

... factor analysis (CFA) and structural equation modeling (SEM) techniques. Findings The model was strongly supported in all three‐time points. During the crisis, negative feelings toward France/French rose and consumers' response to French products dropped. Country‐people competency has risen over...

... etal., 1990). © MCB UP Limited 2001 France Germany Marketing strategy Headquarters Subsidiaries United Kingdom A study of the international marketing strategies of French and German competitors is of particular interest because they are the third and fourth largest...

... is an example to marketers of other wine products – clear positioning, quality, signalling and brand defence – simple, yet very poignant. France Marketing strategy Alcoholic drinks industry Champagne's Sparkling Success Anne Sharp The University of South Australia, Adelaide, and James Smith Adelaide...