...Reza Marvi; Pantea Foroudi; Nasrin Mahavarpour Purpose This article critically reviews the evolution of the service design literature over the past two decades, with a particular focus on its maturation and application in a global context. The study aims to address gaps and inconsistencies...

...Thomas L. Powers; Jeffrey J. Loyka Purpose This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization. Design/methodology/approach The study is based on a survey of executive level managers in US‐based...