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Keywords: Government
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Journal Articles
The power of institutions on international marketing: reflections on the COVID-19 pandemic can inform international marketing activities
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 957–980.
Published: 28 June 2022
... work focused specifically on the influence of governmental policy on international marketing activities (e.g. Ahmed and Brennan, 2019 ; Czinkota and Ronkainen, 2003 ; Donthu et al., 2021a) or specific government actors, such as the influence of the government in China (e.g. Sheng et al...
Journal Articles
Impact of export promotion programs on firm competencies, strategies and performance: The case of Canadian high‐technology SMEs
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2004) 21 (4-5): 474–495.
Published: 01 August 2004
... the “National Sector Teams” – a joint effort by firms, industry associations, and governmental international trade programs. [2] Firms not responding to a given question are considered missing, and are not included in the analysis reported for that question, and therefore sample size varies by question...
Journal Articles
Export assistance: Another look at whether we are supporting the best programmes
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1995) 12 (3): 61–72.
Published: 01 June 1995
... of governmental export subsidies ”, European Journal of Marketing , Vol. 17 No. 2 , pp. 5 ‐ 12 . Hibbert , E.P. (1989), The Management of International Trade Promotion , Routledge , London . Kotabe , M. and Czinkota , M.R. (1992), “ State government promotion of manufacturing...
Journal Articles
Comparative Analysis of the Textile and Apparel Industries in India and the United States
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1991) 8 (2)
Published: 01 February 1991
... of the gross national product, it continues to exhibit slow growth. Textile and Apparel Industries 55 International Marketing Review 8,2 56 The US complex, like that of India, has received much governmental attention. Textiles and apparel have been protected industries since after the Second World War...
Journal Articles
MARKETING TO LDC GOVERNMENTS
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1988) 5 (1): 56–67.
Published: 01 January 1988
.... Of particular note are the clerical staff within the governmental buying units. Not enough attention is paid to these valuable sources of information. The clericals are often permanent fixtures within governments. As one clerk succintly put it to a Minister: "You people come and go but we are the ones who...
