... sceptical towards CRM activities are consumers in a turbulent economic setting? In order to explore the influence of economic and/or political situations on consumer scepticism towards CRM, a country being in an economic crisis was chosen. In particular, Greece was chosen since it has been under...

... in the types of humorous devices that tend to be used in the UK and Greece. British advertisements incorporate not only sentimental but also disparaging humor types such as sentimental humor and full comedy, providing a great deal of pure entertainment. On the contrary, Greek print ads emphasize cognitive...