.... Originality/value This research extends past research on brand growth to the very different economic, geographic and cultural conditions of three crucially important emerging markets. Its main value lies in recommendations on how much to invest in building the size of the customer base vs consumer retention...

... between OCs and entrepreneurial opportunities and their overall impact on exporting SME’s growth. Design/methodology/approach To realise the empirical aims a descriptive research design employing a survey methodology was used. The authors are generated data from a sample of 117 exporting small...

...Tommi Laukkanen; Gábor Nagy; Saku Hirvonen; Helen Reijonen; Mika Pasanen Purpose – The present study sheds light on the role of strategic orientations (SOs) in explaining business growth. The purpose of this paper is to examine how different SOs, namely learning orientation, entrepreneurial...

... and that of the company itself, one could hardly recommend a specific strategy for all situations. © MCB UP Limited 2002 International marketing Growth Diversification Alternatively, and as a novelty, we propose using the “event‐study” approach to estimate the excesses in returns generated...

...Janet Y. Murray A survey of US‐based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of their product strategies to a product’s sales growth rate in the US market. Shows that Japanese...

.... Evaluates the effects of adaptation on several dimensions of firm performance. Sales growth was the only dimension significantly affected by adaptation. © MCB UP Limited 1995 Customization Export Growth Market share Products As the dust has settled in the standardization‐adaptation...

... of the model they proposed in the 1970s and relate it to the Eclectic Paradigm Model and the Networking literature. The concepts of the advantage package and the advantage cycle in the internationalisation context are also introduced. © MCB UP Limited 1990 Growth International trade Markets...

... of the Single European Market and implications for the internationalisation strategies of firms both within and outside the European Community are offered. © MCB UP Limited 1990 European Union Growth International trade Marketing channels Single market Western Europe Internationalisation...