...Kashef A. Majid Purpose The purpose of this paper is to explore how a positive country-of-origin image will impact consumer perceptions for a high-risk product when the price is unexpectedly low. Design/methodology/approach An experimental approach was used with consumers from the USA...

...Ravi Parameswaran; R. Mohan Pisharodi The effects of acculturation and assimilation are significant parts of consumer research. However, a void exists in cross‐cultural research with a near‐absence of assimilation studies involving country‐of‐origin (CO) images. The current study fills this void...

... of parallel imports. A survey among respondents from an Asian country, Singapore, showed that perception and not demography or past product experience influence purchase intention of parallel imports. Perception of beneficial and image properties, more so than perception of physical properties, influenced...

...Steve Burt; Jose Carralero‐Encinas Argues that for many retailers, competitive advantage in the home market has been based upon the development of strong store and corporate images as retailers strive to develop themselves as brands in their own right. The construction of store image, comprising...

...Leo‐Paul Dana; Daniella Vignali “There is no sound reason to believe that there will not be a single global market in air transport”. Those were the words of Sir Colin Marshall, the chairman of British Airways. To give the airline an image of being a global airline, the amount of £60 million had...

...Dongdae Lee; Gopala Ganesh This article examines the effects of brand image country image and familiarity with both brand and country on consumer evaluation of binational brands. Specifically two sub‐constructs of country image: overall image and product specific image and three different types...

...Sanjeev Agarwal; Sameer Sikri Investigates the transferability of country images from well‐known products to new product categories. States that analysis of data indicates that consumers’ perceptions of new products from a given country are related to the image they hold for well‐known products...

... of foreign origins. The structure differs somewhat when respondents evaluate their own country and products. Implications for marketing and research are drawn. © MCB UP Limited 1990 Consumer behaviour Hungary International marketing Products Trade Image Product quality International...

...Hans B. Thorelli; Jeen‐Su Lim; Jongsuk Ye The relative importance of country of origin, product warranty, and retail store image on consumers′ product quality perception, overall attitude toward the product, and purchase intentions is investigated. A 2x2x2 full factorial design with two levels...