...Thomas L. Powers; Jeffrey J. Loyka Purpose This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization. Design/methodology/approach The study is based on a survey of executive level managers in US‐based...

...Roy Rothwell The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also...