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Keywords: Informal institutional distance
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Journal Articles
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (6): 1390–1416.
Published: 24 August 2022
... and informal institutional distances from the host country market. Design/methodology/approach Survey data were collected from a sample of 251 exporters in China and analyzed with a multiple regression model to test the hypotheses. Findings Exporters' use of an international adaptation strategy affects...
