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Keywords: Information impact
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 906–935.
Published: 07 June 2022
... Pharmaceutical market entry processes COVID-19 IoT (internet of things) pharmaceutical framework Transaction-cost analysis theory Lack of knowledge Information impact Literature indicates that when operating domestically, firms face uncertainties related to supply of product (such as quality...
