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Keywords: Information retrieval
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Journal Articles
Country‐of‐origin effect: The moderating function of individual difference in information processing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1997) 14 (4): 266–287.
Published: 01 August 1997
... and those with low NFC, based on their responses on an NFC scale. © MCB UP Limited 1997 Cognition Consumer behaviour Country of origin Information retrieval International marketing Arguments. Salient arguments were solicited from the pretest subjects by instructing them...
Journal Articles
Multiple diffusion and multicultural aggregate social systems
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (1997) 14 (4): 233–247.
Published: 01 August 1997
... Consumer behaviour Country of origin Diffusion Information retrieval International marketing In summary, although the IIR in Sub‐A of Figure 1 may be greater than the corresponding ratio in Sub‐C, the latter social system may have a much better developed intercommunications network among its...
