... use a panel data set of 144 international retailers over a ten-year period and employ feasible generalised least squares analysis in order to assess the effect of intangible assets and international experience on internationalisation speed. Findings – The results support direct effects...

... country familiarity should lead to more favorable product‐country perceptions for in‐group members and, by extension, less favorable product‐country perceptions for out‐group members. © Emerald Group Publishing Limited 2008 Country of origin Arts Cross‐cultural studies Intangible assets...

... tangibilization. Services marketing Intangible assets Marketing models Intangibility is the major distinction between services and tangible goods. Most, if not all, textbooks on services mention this characteristic. Researchers conclude that intangibility is the most cited and critical topic...

... toward gray market goods were determined. They were price consciousness, price‐quality inference, and risk averseness, which are discussed below. © Emerald Group Publishing Limited 2004 Intangible assets International marketing Supply chain management Consumer behaviour Managers...