... use a panel data set of 144 international retailers over a ten-year period and employ feasible generalised least squares analysis in order to assess the effect of intangible assets and international experience on internationalisation speed. Findings – The results support direct effects...

..., and that openness to foreign cultures, home country bias, and proximity have a positive effect on product‐country evaluations. Country of origin Arts Cross‐cultural studies Intangible assets Individual perception There is a substantial body of literature in marketing that is concerned with the impact...

... experiments are managed to test the explanation of the model. The results are helpful for the model confirmation and future utilization. © Emerald Group Publishing Limited 2005 Services marketing Intangible assets Marketing models Intangibility is the major distinction between...

... Limited 2004 Intangible assets International marketing Supply chain management Consumer behaviour Managers of international brands must learn the necessary skills to promote their brands, and solve problems in international markets. Upsetting pricing stability, destroying marketing...