Keywords: International law
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Journal Articles
Journal Articles
International Marketing Review (2000) 17 (3): 253–271.
Published: 01 June 2000
... of e‐commerce are being felt most keenly in such industries as financial services, travel, retailing, music, books, cars, and advertising and marketing. I don’t think we’re in Kansas any more, Toto (Dorothy, in The Wizard of Oz). International marketing International law Internet E...
Journal Articles
International Marketing Review (2000) 17 (3): 216–230.
Published: 01 June 2000
... Advertising Regulations International marketing International law Governments internationally have responded to increasing concern over the health‐related consequences of smoking by enacting legislation that circumscribes tobacco companies’ ability to promote their products. At present, of 98...
Journal Articles
International Marketing Review (2000) 17 (3): 287–304.
Published: 01 June 2000
... challenges. Foreign companies are usually charged up to five times as much as domestic advertisers while they compete for limited air time and try to understand somewhat arbitrary rules and regulations (Pecotich and Shultz, 1998). © MCB UP Limited 2000 International marketing International law...
Journal Articles
International Marketing Review (2000) 17 (3): 272–286.
Published: 01 June 2000
... partner of a US trademark holder (Weil Ceramics and Glass, Inc. v. Dash). International marketing International law Trademarks Grey marketing Product management Parallel importation, the selling of genuine trademarked products through unauthorized international distribution...

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