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Keywords: International market performance
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (6): 1223–1249.
Published: 08 September 2025
... mediates international market performance (IMP). We also tested the moderating effect of marketing experience and prior international experience of the top management team (TMT). Design/methodology/approach The present study employed a primary survey of Indian SMEs, collecting data from 225 chief...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2020) 37 (3): 447–469.
Published: 24 April 2020
... behavior Knowledge internalization International market performance The paper aims to explore the influential path of internet marketing capabilities impacting international market performance. The paper further investigates the mitigating roles of market- and entrepreneurial-oriented...
