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Keywords: International trade
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2014) 31 (3): 210–236.
Published: 06 May 2014
...Lars Håkanson Purpose – The purpose of this paper is to explore the importance to international trade of impediments related to, first, geographic distance, such as freight and other costs related to the movement of physical goods, and second, “psychic distance”, such as the costs...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2011) 28 (2): 163–182.
Published: 26 April 2011
... (Papadopoulos et al., 2002). It reveals only relative opportunities (the change in the market), termed the amount of market potential, but the underlying factors are unknown. H1. Export market opportunity is negatively related to geographic distance. International trade theories...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (4-5): 373–383.
Published: 17 July 2009
.../implications What is presented here is an overview of the literature as it applies to international trade where globalisation was earlier hoped to bring an economic rescue to billions of people and liberate them from poverty. Marketing, organisational behaviour, risk assessment and strategic decision making...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (3): 348–367.
Published: 29 May 2009
... is to provide an investigation on whether “trade up” is a real hope, and what is required to make it real. Design/methodology/approach Theoretical modeling and case studies. Findings This paper finds that international trade does gear up the adoption of ISO 14001 standards in China through increasing...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (2): 164–180.
Published: 24 April 2007
... with international trade figures was assessed, to understand how well each framework predicts the amount of trade between countries. Findings Inter‐country distances between 23 countries suggest that the two bases of cultural distance were not congruent. While the correlation between both cultural distance...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (1): 118–120.
Published: 01 February 2005
... Publishing Limited 2005 --> Global Marketing Marketing strategy International trade We now have a new term to describe the international marketer – the trade globalist. In their newly published book, Mastering Global Markets: Strategies for Today's Trade Globalist, Czinkota...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2004) 21 (3): 321–334.
Published: 01 June 2004
... was not found to influence export performance. Implications for marketing practitioners and academics are addressed. © Emerald Group Publishing Limited 2004 Marketing strategy Exports International trade Electronics industry Republic of Korea In today's competitive global marketplace...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (3): 304–327.
Published: 01 June 2003
... European countries it is a traditional practice for a salesperson to be kept waiting a particularly long time, whereas in northern European countries this is not the case (Levitt, 2002). © MCB UP Limited 2003 Europe National cultures Sales training Performance International trade...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (5): 509–520.
Published: 01 October 2001
... younger consumers (Gibbs and Boguszak, 1995). The same applies to Western European consumers (Schmitz and Koelzer, 1996), and it is believed that Slovene consumers have similar patterns of loyalty for FMCG. © MCB UP Limited 2001 International trade Consumer attitudes Marketing Slovenia...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (3): 355–359.
Published: 01 June 2001
...Felix Mavondo Globalization International trade Marketing strategy Competitive strategy The editor and the contributors must be congratulated for their courage in putting together this book, given the rapid pace of change in international business and trade. The book should appeal...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (3): 355–359.
Published: 01 June 2001
...Stanley J. Paliwoda Alan Rugman . The End of Globalization . London : Random House Business Books 2000 . Globalization International trade Marketing A new book by Alan Rugman always demands investigation. Rugman is impressive for his inimitable...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2000) 17 (6): 586–588.
Published: 01 December 2000
...Ken Peattie Nejdet Delener . Strategic Planning and Multinational Trade Blocs . Westport, Connecticut : Quorum Books, 208 pp. , ISBN: ISBN 1‐56720‐274‐8 International marketing International trade Multinationals Globalization The title of this book...
Journal Articles
Cultural closeness as a facet of cultural affinity: A contribution to the theory of psychic distance
Journal:
International Marketing Review
International Marketing Review (1999) 16 (3): 182–201.
Published: 01 June 1999
... executive training. © MCB UP Limited 1999 Consumer behaviour International trade International marketing National cultures … difference in perceptions between buyer and seller regarding either needs or offers … The inference is that psychic distance is a consequence...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1999) 16 (3): 7–8.
Published: 01 June 1999
...Otto Andersen Jean‐Claude Usunier . International and Cross‐cultural Management Research . London : Sage Publications Ltd 1998 . 39.50 hardback ltural management Globalization International trade The increasing globalization of business has led...
Journal Articles
Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective
Journal:
International Marketing Review
International Marketing Review (1998) 15 (6): 476–506.
Published: 01 December 1998
... be characterized by the following factors: © MCB UP Limited 1998 Alignment Global marketing International trade Market segmentation Marketing strategy National cultures At the global level, trading blocs may be viewed as a cluster of geographically close countries that share abstract...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1998) 15 (5): 427–432.
Published: 01 October 1998
...Leonidas C. Leonidou Ingmar Björkman , Mats Forsgren Edited by . The Nature of the International Firm . Copenhagen : Handelshøjkolens Forlag 1997 . 500 pp Alliances Competitive advantage Foreign investment Globalization International trade...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1998) 15 (1): 10–28.
Published: 01 February 1998
... accurate impressions. © MCB UP Limited 1998 Cross‐cultural management International trade International marketing Negotiating Sales management International business comprises a large and increasing portion of the world’s total trade (Johnson et al., 1994; Czinkota et...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (6): 461–485.
Published: 01 December 1997
..., the Czech Republic, and South Africa. © MCB UP Limited 1997 Developing countries Emerging markets International trade Marketing strategy With sluggish growth in the developed markets of the world, companies are turning to newly emerging markets for business expansion (O’Reilly, 1988...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (5): 345–361.
Published: 01 October 1997
... participate on a more level playing field. © MCB UP Limited 1997 Auctions Business‐to‐business marketing International trade Internet Marketing channels Marketing opportunity The diffusion of the Internet, and with it electronic commerce, is promoting a transformation in the business...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1997) 14 (4): 248–265.
Published: 01 August 1997
... of market servicing, concludes that CT will probably persist as long as access to hard currencies by Eastern organizations is limited, and so long as entrepreneurs with vision seek out new market opportunities. © MCB UP Limited 1997 Countertrade International trade Market entry...
