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Journal Articles
International Marketing Review (2010) 27 (4): 388–403.
Published: 20 July 2010
...Keith Dinnie; T.C. Melewar; Keith Dinnie; T.C. Melewar; Kai‐Uwe Seidenfuss; Ghazali Musa Purpose This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies...

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