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Journal Articles

China and the Olympics: views of insiders and outsiders

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Louise A. Heslop, John Nadeau, Norm O'Reilly
Journal: International Marketing Review
International Marketing Review (2010) 27 (4): 404–433.
https://doi.org/10.1108/02651331011058581
Published: 20 July 2010
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Journal Articles

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

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Steven Pike, Constanza Bianchi, Gayle Kerr, Charles Patti
Journal: International Marketing Review
International Marketing Review (2010) 27 (4): 434–449.
https://doi.org/10.1108/02651331011058590
Published: 20 July 2010
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Journal Articles

The underlying social identities of a nation's brand

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Richard Lee, Jane Klobas, Tito Tezinde, Jamie Murphy
Journal: International Marketing Review
International Marketing Review (2010) 27 (4): 450–465.
https://doi.org/10.1108/02651331011058608
Published: 20 July 2010
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Journal Articles

Guest editorial

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Keith Dinnie, T.C. Melewar
Journal: International Marketing Review
International Marketing Review (2010) 27 (4)
https://doi.org/10.1108/imr.2010.03627daa.001
Published: 20 July 2010
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Journal Articles

The determinants and measurement of a country brand: the country brand strength index

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Marc Fetscherin
Journal: International Marketing Review
International Marketing Review (2010) 27 (4): 466–479.
https://doi.org/10.1108/02651331011058617
Published: 20 July 2010
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Journal Articles

Nation branding and integrated marketing communications: an ASEAN perspective

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Keith Dinnie, T.C. Melewar, Kai‐Uwe Seidenfuss, Ghazali Musa
Journal: International Marketing Review
International Marketing Review (2010) 27 (4): 388–403.
https://doi.org/10.1108/02651331011058572
Published: 20 July 2010
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Journal Articles

Contemporary thinking, topics and trends in international branding - Part II

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Joseann Small, T.C. Melewar
Journal: International Marketing Review
International Marketing Review (2007) 24 (4)
https://doi.org/10.1108/imr.2007.03624daa.001
Published: 24 July 2007
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Journal Articles

Contemporary thinking, topics and trends in international branding - Part 1

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Professor T.C. Melewar, Joseann Small
Journal: International Marketing Review
International Marketing Review (2007) 24 (3)
https://doi.org/10.1108/imr.2007.03624caa.001
Published: 05 June 2007
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Journal Articles

The human values’ lenses of country of origin images

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George Balabanis, Rene Mueller, T.C. Melewar
Journal: International Marketing Review
International Marketing Review (2002) 19 (6): 582–610.
https://doi.org/10.1108/02651330210451935
Published: 01 December 2002
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Journal Articles

Global corporate visual identity systems: Standardization, control and benefits

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T.C. Melewar, John Saunders
Journal: International Marketing Review
International Marketing Review (1998) 15 (4): 291–308.
https://doi.org/10.1108/02651339810227560
Published: 01 August 1998
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