...Fernando Fastoso; Jeryl Whitelock Purpose First, this paper aims to uncover how much marketing research based on data gathered in Latin America has been published in high quality business and marketing academic journals over the past decade. Second, it seeks to present recommendations on best...

... stability and maturity. The focus is then shifted to the content of articles published in IMR, followed by a detailed analysis of authorship. Findings In terms of output, IMR exhibits the characteristics of a stable and mature journal. Articles cover a wide range of topics within...