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Keywords: Labelling
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2017) 34 (2): 239–253.
Published: 10 April 2017
... in the context of a buy-national campaign. 18 03 2015 25 08 2015 02 12 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only International marketing Consumer behaviour Labelling Country-of-origin New Zealand Buying behaviour Market...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (1): 156–174.
Published: 08 February 2016
... © Emerald Group Publishing Limited 2016 Religion Labelling Marketing communications Cross-cultural advertising Culture sociology This research identifies reasons why consumers may reject products that carry religious endorsements. Specifically, we analyze the reactions...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1996) 13 (2): 20–38.
Published: 01 April 1996
...Mohammed Y.A. Rawwas; K.N. Rajendran; Gerhard A. Wuehrer When countries differ in the perceived quality of their products, country‐of‐origin (CO) labelling influences consumer choice. While the influence of nationalism on perceived quality has been well documented in the literature, the effect...
