...Mahabubur Rahman Purpose Linguists classify the world’s languages into two types: futured and futureless. Futured languages (e.g. French) require speakers to grammatically mark future events, a construction that is optional in futureless languages such as German. This treatise examines whether...

...Palitha Konara; Yingqi Wei Purpose This paper examines the role of language in foreign subsidiary performance. Design/methodology/approach We develop hypotheses relating to the effects of language difference and its interplay with cultural distance and market size. Considering languages...

... to articulate similarities and differences in local consumer experience across multiple contexts. Design/methodology/approach Language, being used daily in local contexts, reflects local knowledge (Geertz). This paper shows how translation/back‐translation can be used as a discovery tool, along with depth...

...: Country of origin Brands Brand names Language Product image Marketing strategy Even after reading Magnusson et al.'s paper, it is not completely clear to me whether country of origin (COO) really matters. I tend to share Samiee's (2010) arguments in response to Roth...

... frameworks on a global basis. Underlying reasons for this include data‐collection constraints, methodological issues arising from the dominance of “Western” theory, the hegemony of English as the language of scholarly research and publication issues. Given the membership of the typical editorial board...

... into the national language or have different associations. Poses two challenges: how are we to account for such culturally diverse attitudes to the formal delineation and description of marketing; what is the implication for this diversity for the future evolution of international marketing studies? © MCB UP...

...Kevin E. Voss; Donald E. Stem; Lester W. Johnson; Constantino Arce Explores the interval nature of semantic scale adjectives across three languages: English, Putonghua Chinese, and Japanese. Reports on a pilot study conducted among native speakers of each language using the techniques of magnitude...