... Netnography Latin America Globalization is an ongoing process that has increasingly blurred national borders by integrating national economies, cultures, and technologies into a complex network of interdependent international actors (Lee et al., 2024). This phenomenon has fostered...

... that consumers in Latin America do care about brand experience when shopping. More specifically, the results indicate that previous positive experience with store brands has a positive effect on consumer purchase intention in both countries investigated. In Brazil, store brand price perceptions mediate rather...

... strategy International advertising implementation Standardization Regionalization Latin America Advertising effectiveness Corporate strategy Over the past several decades, empirical standardization research has devoted substantial attention to the question of when and for whom standardization...

...@qut.edu.au © Emerald Group Publishing Limited 2012 Online purchasing post adoption behaviour Perceived risk Trust Chile Latin America Electronic commerce Consumer behaviour Consumers in developed countries, such as the USA and those in Europe, have embraced the internet...

...Fernando Fastoso; Jeryl Whitelock Purpose First, this paper aims to uncover how much marketing research based on data gathered in Latin America has been published in high quality business and marketing academic journals over the past decade. Second, it seeks to present recommendations on best...

... to differentiated marketing poses hurdles which many currently successful exporters have yet to overcome. © MCB UP Limited 1991 Developing countries Export Latin America International marketing Strategic Options for LDC Exports to Developed Countries LDC Exports Luis V. Dominguez University...