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Keywords: Longitudinal study
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Journal Articles
A longitudinal study of consumer animosity: the case of the US presidential elections
Available to PurchaseTinka Krüger, Stefan Hoffmann, Robert Mai, Ipek N. Nibat, Wassili Lasarov, Michael S.W. Lee, Olivier Trendel
Journal:
International Marketing Review
International Marketing Review (2025) 42 (5): 859–886.
Published: 12 August 2025
...: This work was supported by the German Research Foundation (Deutsche Forschungsgemeinschaft; DFG) [grant number: HO 5738/3-1] and the French National Research Agency (Agence Nationale de la Recherche; ANR) [ANR-18-FRAL-0012]. Consumer animosity Longitudinal study Political animosity Election...
Journal Articles
Understanding customers’ intentions to use AI-enabled services in online fashion stores – a longitudinal study
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (4): 604–632.
Published: 05 March 2025
... Licensed re-use rights only Online fashion stores AI-enabled services AI integration Customer intention Longitudinal study The global fashion industry is experiencing swift (Kullak et al., 2023) and profound changes propelled by the increasing popularity of online shopping...
Journal Articles
A longitudinal analysis of revenue management strategies and measures implemented in the hospitality industry during the COVID-19 crisis
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 1134–1157.
Published: 08 March 2023
.... Originality/value This work contributes to the literature by providing a model that considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context. The novelty of this research is mainly found in the conducting of a deductive and longitudinal study...
Journal Articles
Prevalence and longitudinal trends of early internationalisation patterns among Canadian SMEs
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (5): 519–535.
Published: 07 September 2012
... Canada Small to medium‐sized enterprises Exports International business International new ventures Born globals Born regionals Longitudinal study Regional strategy Internationalization process Research on international entrepreneurship (IE) challenges traditional stage models...
