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1-4 of 4
Keywords: Longitudinal study
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Journal Articles
Tinka Krüger, Stefan Hoffmann, Robert Mai, Ipek N. Nibat, Wassili Lasarov, Michael S.W. Lee, Olivier Trendel
Journal:
International Marketing Review
International Marketing Review (2025) 42 (5): 859–886.
Published: 12 August 2025
... (Agence Nationale de la Recherche; ANR) [ANR-18-FRAL-0012]. Stefan Hoffmann can be contacted at: stefan.hoffmann@bwl.uni-kiel.de 06 10 2024 14 03 2025 01 06 2025 14 06 2025 16 06 2025 Consumer animosity Longitudinal study Political animosity Election...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (4): 604–632.
Published: 05 March 2025
..., and businesses that implement AI-enabled features in international online fashion stores to focus on the construction of transparency and trust in AI-enabled systems. The major reason to include the proposed constructs in the conceptual model for this longitudinal study (illustrated in Figure 1), while...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (5): 1134–1157.
Published: 08 March 2023
.... Originality/value This work contributes to the literature by providing a model that considers the various RM strategies and measures implemented during COVID-19 in contrast to a non-crisis context. The novelty of this research is mainly found in the conducting of a deductive and longitudinal study...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2012) 29 (5): 519–535.
Published: 07 September 2012
... Canada Small to medium‐sized enterprises Exports International business International new ventures Born globals Born regionals Longitudinal study Regional strategy Internationalization process Research on international entrepreneurship (IE) challenges traditional stage models...
