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Keywords: Luxury branding
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 371–394.
Published: 07 October 2021
...) and international marketing (Samiee and Chabowski, 2012). The comprehensive search strategy informed the inclusion criteria and, specifically, the keywords, the database from which the data were retrieved, the included sources and the chosen studies' time scale. In recent years, luxury brands' increasing...
