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Keywords: MKM
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 706–733.
Published: 14 May 2021
... their different subsidiaries in the international marketing knowledge management (MKM) context. Originality/value The study adds to the literature on knowledge management, international market and firms' innovation capability. As the study examines the knowledge-sharing activities across different...
