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Keywords: Macroenvironment
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 561–584.
Published: 06 October 2022
... Licensed re-use rights only Servitization Customer relations Digitalization Entry mode Macroenvironment Second, we explore the role of macroenvironmental contingency factors in the servitization and entry mode decision relationship. We specifically explore the institutional...
