Keywords: Management strategy
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Journal Articles
International Marketing Review (2013) 30 (2): 156–182.
Published: 19 April 2013
...‐orientation activity (e.g. alliance for exclusive reselling) in the home market, while simultaneously choosing an outward‐orientation activity (e.g JV for cooperative manufacturing) in a new foreign market. © Emerald Group Publishing Limited 2013 Organizational restructuring Management strategy...
Journal Articles
International Marketing Review (2009) 26 (1): 7–16.
Published: 20 February 2009
... Group Publishing Limited 2009 Operations management Emerging markets Multinational companies Management strategy The growing importance of the so‐called emerging economies is now well documented (Enderwick, 2007 ; Prestowitz, 2005 ; Shenkar, 2005). For international businesses...
Journal Articles
International Marketing Review (2009) 26 (1): 113–116.
Published: 20 February 2009
... Publishing Limited 2009 --> Foreign trade International business Market entry Management strategy There has been considerable research and effort focused on understanding the internationalization process of firms and the major steps organizations take when designing strategies that impact...
Journal Articles
International Marketing Review (2004) 21 (6): 615–633.
Published: 01 December 2004
... for core service activities. Managerial and theoretical implications are explored. © Emerald Group Publishing Limited 2004 Globalization Procurement Services Management strategy Recently, the increased level of global procurement of service activities has been frequently reported, thus...

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