... to medium‐sized enterprises Italy Exports Manufacturing industries Innovation Human resource management Internationalization Regionalization Geographic pathways Export performance In the literature on the internationalization of small and medium enterprises (SMEs), the terms “patterns...

... Manufacturing industries Exports How can exporting firms successfully manage multiple strategic orientations for superior performance? This question aims to synthesize the recent calls for a new research agenda investigating the role of foreign market characteristics on the effectiveness of exporting...

... or not standardization strategies have a direct effect on firm performance (Cavusgil and Zou, 1994 ; Samiee and Roth, 1992). European Union Manufacturing industries Service industries Exports Marketing strategy Global marketing Globalization Organizational structure Organizational performance Interaction...

... will differ significantly from manufacturing firms in their choice of entry mode (Sampson and Snape, 1985). In the goods‐services continuum, manufactured goods and non‐separable services represent extreme points. Market entry Manufacturing industries Service industries Resources An entry mode...