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Keywords: Market knowledge
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (2): 313–337.
Published: 24 January 2023
... the internationalizing firm accumulates different types of knowledge during entry and post-entry moves in a foreign market. Consequently, several questions remain unanswered. For example, to what extent does knowledge accumulation vary according to the type of knowledge involved? Does market knowledge accumulation...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 529–567.
Published: 27 December 2021
... a comprehensive systematic review of existing literature on market knowledge acquisition and its transfer, in the context of international SMEs, utilizing peer-reviewed articles published in top tier journals without any custom range of time. Findings The search strategy resulted in 37 reviewed academic...
