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Keywords: Market strategy
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (6): 651–673.
Published: 30 October 2009
...Shavin Malhotra; K. Sivakumar; PengCheng Zhu Purpose The paper is in the domain of marketing strategies of multinational firms. Specifically, it aims to focus on target market selection of multinational firms. Design/methodology/approach Using the cultural, administrative, geographic...
