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Keywords: Mathematical model
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2011) 28 (6): 601–626.
Published: 01 November 2011
...Shavin Malhotra; K. Sivakumar Purpose The purpose of this paper is to develop and test a theoretical model of managerial decisions involving international market entry. Design/methodology/approach The authors propose a mathematical model that seeks the optimal level of cultural distance...
