... be misleading unless researchers establish the invariance of their measures. While methods have been proposed to analyze measurement invariance in common factor models, research lacks an approach in respect of composite models. The purpose of this paper is to present a novel three-step procedure to analyze...

.... Design/methodology/approach Sinkovics et al.'s data on technophobia was used and re‐evaluated using both classical test theory (CTT) (multiple‐group structural equations modelling) and Rasch measurement theory. Findings Data equivalence in particular and measurement in general cannot...

.... Originality/value The contribution of the study is that it measures the relative importance of factors that have previously been identified as relevant in a realistic multi‐attribute preference‐formation framework. Several relevant product and marketing attributes that enter the consumers' multi‐attribute...

... internationally successful companies ‐ and others that simply fail to make the vital difference. © Company 1996 Measurement Organizations Success Figure 2 CEOs stating that overall success relies heavily on international growth Figure 3 Primary organization structure...