Keywords: Methods
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Journal Articles
International Marketing Review (2016) 33 (3): 351–375.
Published: 09 May 2016
... qualitative comparative analysis (QCA), the original method that is the basis for fsQCA’s development. QCA (Ragin, 2000) is a method that examines set-subset relationships between the focal outcome condition (e.g. CE) and all logically possible configurations of antecedent conditions. Binary states represent...
Journal Articles
International Marketing Review (1996) 13 (2): 63–71.
Published: 01 April 1996
...Paul Herbig; Laurence Jacobs Explores the cultural differences between Japan and the USA as they influence in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation...

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