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Keywords: Model
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Journal Articles
Simultaneous determination of entry timing and involvement level: An optimization model for international marketing
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2002) 19 (1): 21–38.
Published: 01 February 2002
.... whether to adopt low involvement modes such as exports or high involvement modes such as sole venture). Although existing research has examined these issues and underscored the importance of these two decisions in isolated descriptive research, none has developed an integrated mathematical modeling...
