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Keywords: Morocco
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Journal Articles
International Marketing Review (2008) 25 (1): 75–106.
Published: 22 February 2008
... and psychological variables jointly work to explain consumers' COO perceptions. Design/methodology/approach This is a quantitative study using a drop‐off and pick‐up survey among three samples of consumers in Canada, Morocco and Taiwan. The final sample size was comprised of 506 male consumers. The data were...

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