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Keywords: Network analysis
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (2): 371–394.
Published: 07 October 2021
..., medicine, political science, geography and engineering. Luxury Luxury marketing Luxury branding International marketing Bibliometric analysis Network analysis Luxury products and brands have an irresistible and lasting worldwide appeal (Goor et al., 2020). Associated inter...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1994) 11 (1): 77–92.
Published: 01 February 1994
... necessary for successful competitive new products. Finally, key elements of network analysis are proposed as an effective conceptual framework in which to study new product development. The iterative nature of the NPD process results from the fact that each stage or phase of development can produce...
