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Keywords: Networks
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (7): 67–86.
Published: 15 August 2025
...Simon Züfle; Philipp von Carlowitz Purpose Building on the revised Uppsala model’s perspective on firm internationalization, which has been extended by network theory, we explore how firms overcome their liability of outsidership in the multi-stakeholder networks of geopolitical projects. We apply...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (2): 290–312.
Published: 03 January 2023
... only The study aims to test a measurement scale to examine social business networks (Wasta) surrounding Arab Christians and Arab Muslims. Although not all Arabs are Muslim, research suggests that many managers in this region share some basic values that reflect Islamic and tribal...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (5): 879–899.
Published: 13 May 2021
... featuring formal and informal institutions, embedded in social and business networks, as a marketing solution for institutional voids. The review shows that current international marketing studies downplay the role of informal institutions in the internationalisation of SMEs. Thus, the authors set a new...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2019) 36 (1): 31–55.
Published: 29 November 2018
...Lasse Torkkeli; Olli Kuivalainen; Sami Saarenketo; Kaisu Puumalainen Purpose The purpose of this paper is to examine the impact of institutional environment on the international performance of small- and medium-sized enterprises (SMEs) and how this relationship is influenced by network competence...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2018) 35 (5): 869–888.
Published: 13 July 2018
... moving from outsidership to insidership within client networks and focus on how CPSFs build signals about quality to start this process. The paper aims to discuss these issues. Design/methodology/approach The exploration draws from the international business, professional services and organisational...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2013) 30 (2): 106–129.
Published: 19 April 2013
... emerging market business networks, and to determine how network nodes are associated with experiential knowledge. Design/methodology/approach Using data from an on‐site survey based on a standardized questionnaire, hypotheses were tested using ANOVA on 197 SMEs in southern Sweden that entered...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2011) 28 (4): 340–364.
Published: 19 July 2011
...Colm O'Gorman; Natasha Evers Purpose This paper aims to draw on the network perspective of firm internationalisation to study how an intermediary network actor, such as an export promotion organisation (EPO), can influence the internationalisation of new ventures located in peripheral regions...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2003) 20 (2): 161–179.
Published: 01 April 2003
...Sharon Purchase; Antony Ward This research investigates cross‐cultural business networks between Australian engineering consultants and their Thai customers. A qualitative research study was conducted into business relationships, gathering data on different aspects of actors' perceptions...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2002) 19 (3): 225–235.
Published: 01 June 2002
...David Ford This paper examines some of the striking similarities and differences in issues and conceptual structure between three seemingly disparate areas of study over a 50‐year period; distribution channels, internationalisation and networks. The paper questions why these and other areas...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2001) 18 (4): 392–420.
Published: 01 August 2001
... networks of cooperation rather than external control structures. International supply chain management is proposed as a process of internationalization representing the implementation of a global uncertainty‐driven new network orientation. A network orientation is proposed to encourage more integrated...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (1990) 7 (4)
Published: 01 April 1990
... of the model they proposed in the 1970s and relate it to the Eclectic Paradigm Model and the Networking literature. The concepts of the advantage package and the advantage cycle in the internationalisation context are also introduced. © MCB UP Limited 1990 Growth International trade Markets...
