...Michael Harker George   Fields , Hotaka   Katahira , Jerry   Wind . Leveraging Japan: Marketing to the New Asia . San Francisco : Jossey‐Bass   2000 . 328 pp. , ISBN: 0‐7879‐4663 X   $32 (hb) National cultures Japan Market segmentation New technology...

...Vern Terpstra Reviews the status of international marketing as we enter the new millennium. Suggests that changes will take place, highlighting issues such as globalization, new technology, the aging of the population, the political arena, and market segments as variables. However, asserts...

...: Creating Sustainable Global Advantage for America’s Technology Industries . Northridge, California : Technology Perspectives   1999 . , ISBN: ISBN 0‐9662697‐0‐5   $34.95 New technology Competitive advantage Global marketing USA Mascitelli bases the remainder of the book...

...Don E. Schultz Frances   Cairncross . The Death of Distance ‐ How the Communications Revolution will Change Our Lives . Harvard Business School Press , 1997 . 303 pp , ISBN: 0‐75281‐250‐5 Marketing communications Marketing management New technology International...

...Bodo B. Schlegelmilch; Rudolf Sinkovics Asserts that new technology will completely change the business environment as we know it. Highlights the interrelated changes that are already occurring: mushroom companies; virtual enterprises; electronic markets; blurring industry boundaries...