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Keywords: Normative social behavior
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Journal Articles

A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China

George Balabanis, Anastasia Stathopoulou, Xiaolan Chen
Journal: International Marketing Review
International Marketing Review (2024) 41 (6): 1270–1299.
https://doi.org/10.1108/IMR-01-2024-0009
Published: 22 August 2024
... tailored strategies. The research challenges the universality of the theory of normative social behavior, advocating for its refined application across different cultures. Sustainable luxury Cross-cultural Normative social behavior Social norms Conspicuous consumption Xiaolan Chen can...
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