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Keywords: Normative social behavior
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Journal Articles
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2024) 41 (6): 1270–1299.
Published: 22 August 2024
... tailored strategies. The research challenges the universality of the theory of normative social behavior, advocating for its refined application across different cultures. Recent studies highlight a shift towards sustainability in the luxury industry, driven by demands for transparency and accountability...
Includes: Supplementary data
