..., and uses empirical data from seven Norwegian case companies operating across the border between Norway and Russia. Findings – Three different internationalisation patterns of border firms are empirically identified and described; an early single-country path, a born-again border path and a born...

... Product origin Brand origin Brand globalness Norway In a more globalised marketplace, there is growing importance to understand the dimensions that sway consumers' preferences between global and local brands (Schuiling and Kapferer, 2004 ; Ritzer, 2007). Consistent with current trends...

...Paul Chao; Sangeeta Singh; Lene Kristensen; Erika Villaseñor Purpose This study, conducted in Norway, aims to investigate whether increasing consumers' familiarity by repeating cause related marketing (CRM) claims helps in reducing their skepticism towards CRM campaigns. It also seeks to test...

... hypothesise that: Øystein Moen can be contacted at: oeystein.moen@iot.ntnu.no © Emerald Group Publishing Limited 2008 Communication technologies Internet Business‐to‐business marketing Small to medium‐sized enterprises Norway Denmark The development of information...

... effectiveness have been less emphasized. Buyers Empirical studies Exhibitions Marketing Norway Sellers Industrial firms frequently use trade shows (TS) in their marketing strategies. Over 2,000 major trade shows are held worldwide each year (Palka, 1992). For instance, 169 international trade...