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Journal Articles

Familiarity and format: cause-related marketing promotions in international markets

Sangeeta Singh, Lola C. Duque

International Marketing Review (2020) 37 (5): 901–921.

https://doi.org/10.1108/IMR-10-2018-0307

Published: 11 October 2019

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Journal Articles

Overcoming skepticism towards cause related claims: the case of Norway

Sangeeta Singh, Lene Kristensen, Erika Villaseñor

International Marketing Review (2009) 26 (3): 312–326.

https://doi.org/10.1108/02651330910960807

Published: 29 May 2009

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Journal Articles

Cultural differences in, and influences on, consumers' propensity to adopt innovations

International Marketing Review (2006) 23 (2): 173–191.

https://doi.org/10.1108/02651330610660074

Published: 01 March 2006

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