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Journal Articles

Familiarity and format: cause-related marketing promotions in international markets

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Sangeeta Singh, Lola C. Duque
Journal: International Marketing Review
International Marketing Review (2020) 37 (5): 901–921.
https://doi.org/10.1108/IMR-10-2018-0307
Published: 11 October 2019
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Journal Articles

Cross‐cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory

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Lola C. Duque, Nora Lado
Journal: International Marketing Review
International Marketing Review (2010) 27 (6): 676–693.
https://doi.org/10.1108/02651331011088281
Published: 02 November 2010
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