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Journal Articles

Cross‐cultural comparisons of consumer satisfaction ratings: A perspective from Albert Hirschman's theory

Lola C. Duque, Nora Lado

International Marketing Review (2010) 27 (6): 676–693.

https://doi.org/10.1108/02651331011088281

Published: 02 November 2010

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Journal Articles

Identifying successful marketing strategies by export regional destination

Nora Lado, Ester Martínez‐Ros, Ana Valenzuela

International Marketing Review (2004) 21 (6): 573–597.

https://doi.org/10.1108/02651330410568024

Published: 01 December 2004

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Journal Articles

Exploring the link between market orientation and innovation in the European and US insurance markets

Nora Lado, Albert Maydeu‐Olivares

International Marketing Review (2001) 18 (2): 130–145.

https://doi.org/10.1108/02651330110389972

Published: 01 April 2001

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