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Keywords: Online consumer reviews
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Journal Articles
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2021) 38 (6): 1267–1288.
Published: 12 July 2021
...Raffaele Filieri; Marcello Mariani Purpose Online consumer reviews are increasingly used by third-party e-commerce organizations to shed light on the positive and negative sides of the brands they sell. However, the large number of consumer reviews requires these organizations to shortlist...
