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Keywords: Operational resilience
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Journal Articles
Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2026) 43 (3): 534–559.
Published: 13 January 2026
...Mohammad Tayeenul Hoque; Nikolaos Tzokas; Ahmad Arslan; Deepika R Gupta; Mohammad Faisal Ahammad Purpose This paper develops and tests a model centered on the critical role of operational resilience in driving export performance in an emerging market within a global, volatile, uncertain, complex...
